Marketing Technology & Operations Lead

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE We're looking for a Marketing Operations Manager who can own and harden the systems layer of Baseten's Marketing engine. Marketing at Baseten is scaling fast — more spend, more campaigns, more model launches, more inbound. The systems underneath (Our ESP, CRMs, forms, tracking, routing, alerting) need an owner who treats them like production infrastructure that cannot go down. When something breaks, it costs us time, pipeline, and trust in the data. This role exists so it doesn't break. You’ll simultaneously build for the future and re-think assumptions about our tech stack in the age of agents. This is an offensive play that gives the rest of the team leverage and superpowers to hit our ambitious goals. This is NOT an IT or service role. This is a core member of the marketing team who implements technology to achieve outcomes. RESPONSIBILITIES Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors. Build defense-in-depth on inbound: spam/bot protection, rate limiting, email/domain validation, sync gating — and the alerting to catch anomalies before they hit sales or leadership dashboards. Enforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field-level hygiene, canonical metric definitions. Operationalize the web request pipeline with our dev agency: structured briefs, tickets, SLAs, and launch-day runbo