Lead - Business Analyst (Marketing Analytics)

About the Role We are looking for a highly analytical and business-oriented Lead Marketing Analyst to join our Marketing Analytics team. This role will partner closely with Demand Generation, Product Marketing, Sales, Finance, and Revenue Operations to drive data-informed decisions across the marketing funnel. The ideal candidate will have strong experience in B2B SaaS marketing analytics, demand generation, pipeline measurement, and business planning. You will be responsible for translating complex marketing and sales data into actionable insights that influence investment decisions, improve funnel efficiency, and accelerate revenue growth. This is a high-impact role for someone who can operate at the intersection of data, strategy, and execution.   Key Responsibilities 1. Marketing Performance & Business Analytics Own marketing performance reporting across the full funnel, from lead generation to pipeline, bookings, and revenue. Develop and maintain executive dashboards, weekly business reviews, and monthly performance reports for marketing leadership. Analyze performance across regions, segments, customer personas, business units, and marketing channels. Identify trends, risks, and opportunities and translate them into clear business recommendations. Partner with leadership to define and track key marketing KPIs and business outcomes. 2. Demand Generation & Funnel Analytics A nalyze the performance of inbound, outbound, field marketing, partner marketing, paid media, organic, and lifecycle marketing programs. Monitor funnel conversion metrics including Lead → MQL/MQC → SAL/SAO → Opportunity → Closed Won. Identify bottlenecks in the marketing and sales funnel and recommend actions to improve conversion and velocity. Evaluate lead quality, pipeline contribution, customer acquisition costs, and marketing-sourced bookings. Build attribution and cohort analyses to understand the effectiveness of marketing investments. 3. Marketing Planning & Forecasting Support a