Lead - Channel Sales

We are looking for a Channel Manager – Middle East & Africa (MEA) to build, activate and grow Freshworks’ partner ecosystem across the region. This role is responsible for creating incremental business through the partner ecosystem — identifying the right partners, enabling them to sell and deliver Freshworks solutions, building joint go-to-market motions, generating qualified pipeline and ensuring strong execution across the partner lifecycle. The role requires a strong balance of commercial ownership, partner management, sales alignment and operational discipline . The Channel Manager will work closely with Sales, Solution Consulting, Customer Success, Marketing, Alliances and other cross-functional teams to make partners a meaningful growth channel for Freshworks. . Partner Strategy & Business Development Develop and execute the partner strategy for assigned markets and segments across MEA. Identify and recruit partners that can provide meaningful customer access, technical capability, industry expertise or geographic coverage. Evaluate partners based on their ability to generate pipeline, influence customers, implement solutions and build a sustainable Freshworks practice. Develop joint business plans with priority partners, including revenue objectives, target accounts, GTM activities and capability-building priorities. Build relationships with senior stakeholders within the partner organization and establish clear mutual accountability. 2. Partner Activation & Readiness Own the activation of newly recruited partners and move them from onboarding to productive engagement. Drive partner readiness across product knowledge, sales capability, solution positioning, certifications and implementation capability. Identify capability gaps and create focused enablement plans rather than relying on generic training. Establish measurable activation milestones and monitor progress against them. Ensure partners have the tools, knowledge and internal champions required to ind