Lead - Product Marketing

Freshworks is hiring a Lead Product Marketer to drive go-to-market strategies, positioning, and adoption across the Freshdesk portfolio. As customer service software rapidly evolves alongside advances in AI and modern CX capabilities, proactive automation, and shifting buyer expectations, staying ahead of market alternatives is critical. We’re looking for a seasoned SaaS product marketer who can bridge product capabilities with business value, enjoys translating complex AI technology into clear messaging, and thrives working cross-functionally in a fast-moving SaaS environment.  What you'll do  Develop crisp product positioning and value-driven messaging that differentiates Freshworks solutions in the customer service market. Frame technical capabilities into clear, compelling narratives tailored to buyer personas, CX leaders, and executives. Lead cross-functional product launches in close collaboration with Product Management, Sales, Marketing, and Enablement teams. Lead competitive intelligence across the CX landscape, tracking competitor feature launches, pricing, and GTM moves. Develop, scale, and maintain actionable competitive enablement assets, including battlecards, competitive matrices, demos, FAQs, displacement pitch decks, and win/loss analysis. Serve as an SME on direct sales calls, executive briefing centers, and competitive deal desks. Create high-impact sales tools, pitch decks, FAQs, demos, and collateral to equip GTM teams with targeted strategies for handling competitor objections, feature gaps, and displacement throughout the buyer journey.  Partner with Product Management to feed real-time competitive gap insights back into the product roadmap. Partner with Demand Generation, Lifecycle Marketing teams, and other PMMs to inject product and competitive positioning into field campaigns, web, content, webinars, and any customer-facing collateral and campaigns. Integrate modern AI tools into daily marketing workflows to automate content