Business Analyst - Assistant Manager - Lending

About Us Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants, and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. One97 Communications Limited, which owns the Paytm brand, was founded by Vijay Shekhar Sharma. About the team Our lending analytics team owns the personal loan funnel end-to-end — from lead generation through disbursal —working across risk, product, growth, and call center operations to continuously improve conversion, approval rates, and disbursal volume across multiple lending partners. What you'll do • Own and monitor the personal loan funnel across multiple lending partners, tracking conversion, drop-off, and approval rates at each stage (lead, application, underwriting, disbursal) • Conduct cohort-level performance analysis to identify underperforming lender segments or funnel stages, and work with the risk team to refine approval logic • Design and maintain real-time dashboards (Looker) for cross-functional stakeholders across Business, Product, Growth, and Risk Tech teams • Build and maintain threshold-based alerting systems to flag funnel deviations and anomalies, enabling proactive response • Partner with the call center/operations team to design data-driven prioritization models that improve outreach efficiency and conversion • Analyze drop-off and retargeting opportunities to recover users lost at various funnel stages • Respond to ad-hoc data requests from finance, growth, and call center teams (disbursal reporting, trend diagnostics, etc.) • Identify opportunities to automate recurring reporting and manual workflows, including using AI tools, to improve team efficiency What we're looking for • 2–5 years of experience as a Business Analyst / Data Analyst, ideally in fintech, lending, or a related consumer- tech domain • St