Lead - Offline Partnerships & Cross-Sell

Base Location: Noida (Extensive Pan-India Travel Required) Role Overview We are looking for a high-ownership, execution-first General Manager to drive cross-sell initiatives by working closely with offline business teams and partners across locations. This role is critical in bridging central product and business teams with on-ground leaders, ensuring rapid execution, structured feedback loops, and strong MIS-driven decision making. The role demands significant travel, deep coordination with senior field leaders, and the ability to operate with an entrepreneurial mindset in ambiguous, fast-moving environments. Key Responsibilities ● Act as the single-point owner for driving cross-sell initiatives through offline teams across regions ● Travel extensively across cities to work with regional and city heads, align on targets, incentives, and execution plans, and resolve on-ground bottlenecks in real time ● Ensure consistent execution of cross-sell programs across all locations ● Drive adoption of new products through offline channels and identify high-potential locations and teams for scaling ● Build and refine cross-sell playbooks in collaboration with central teams based on field learnings ● Act as the voice of the field by gathering structured feedback from frontline teams and leaders ● Translate qualitative on-ground feedback into clear, actionable inputs for product, operations, and leadership teams ● Build and own robust Excel-based MIS dashboards covering cross-sell performance, location-wise metrics, leader-wise performance, and funnel conversion ● Ensure data accuracy, reporting discipline, and timely business reviews ● Use MIS and insights to drive accountability and course correction ● Work closely with senior offline leaders, product, operations, and analytics teams ● Influence without authority and drive alignment across multiple stakeholders Candidate Profile Experience ● 8–14 years of overall experience (flexible for exceptional candidates) ● Strong ex