PPSL - Growth Management - Associate Vice President - P4B

About Us: Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the Role: We are looking for a strategic and data-driven Growth leader to own and scale growth for the Paytm for Business app. The role will be responsible for driving activation, engagement, retention and winback, with a strong focus on improving service-led product journeys and building a scalable growth engine. The ideal candidate will combine strong product and growth thinking with deep expertise in analytics, experimentation and lifecycle marketing. This is a high-ownership role that will work closely with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities, design interventions and drive measurable outcomes at scale. Key Responsibilities: - Own the growth charter for the Paytm for Business app, covering activation, engagement, retention and win back. - Identify opportunities across key service product journeys and build strategies to improve user adoption, usage and retention. - Build a data-led growth engine using user analytics, cohort analysis, funnel metrics and behavioral insights. - Drive a strong culture of experimentation and rapid iteration, including hypothesis creation, A/B testing and measurement of business impact. - Own and scale lifecycle marketing / CLM initiatives across user segments and stages of the customer journey. - Leverage AI and Agentic capabilities to automate growth workflows, personalization, customer lifecycle management and decision-making. - Define and track growth KPIs, identify gaps and translate insights into actionable product and business initiatives. - Work cross-functionally with Product, Engineering, Data Science, Ma