Product Management - Senior Director - Ads

About Paytm: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.  About the Role Paytm Ads is strengthening its position as a leading outcome-driven advertising platform, powered by high-intent first-party data, machine learning–led optimization, and robust measurement and attribution capabilities. As Director of Product, you will lead the evolution of our existing ads platform into a performance-first, data-powered ecosystem, unlocking stronger advertiser outcomes across ROAS, CAC, and conversions. This role sits at the intersection of ads, data, and commerce, and requires a strong blend of strategic thinking, product depth, and execution excellence. What You’ll Drive 1. Outcome-Driven Ads Platform Define and scale Paytm’s performance advertising stack, focused on delivering measurable outcomes (ROAS, CAC, conversions)Build solutions across: Audience targeting & retargeting Campaign optimization Conversion tracking & attribution. 2. First-Party Data & Audience Systems Leverage Paytm’s rich transactional and behavioral data to build high-quality audience segments Design and scale privacy-safe data activation frameworks, including clean room (DCR) capabilities Enable advertisers to activate their own data in a secure, compliant manner. 3. ML-Led Decisioning & Optimization Lead the development of machine learning–driven systems for: Bidding & budget allocation Ad ranking & personalization Audience selection and lookalike modeling Drive continuous improvement in model performance and business outcomes. 4. Data Infrastructure & Platform Thinking Build and evolve data platforms and decisioning engines that power real-time ad delivery and optimization Ensure systems are scalabl