Offline Marketing Lead
- Salary
- ₹10–18 LPA
- Location
- Delhi
- Experience
- Senior
About company
About Stable Money Stable Money is India’s leading fixed investment platform. It is a marketplace which helps customers discover and invest in high-quality fixed-income products such as Fixed Deposits (FDs), RD, Bonds, Credit Cards, Mutual Funds from trusted institutions. Stable Money has 30 lac+ trusted investors, 2000cr+ bookings since inception and is backed by marquee investors such as Z47, Lightspeed, Fundamentum, Matrix Partners, RTP Global to name a few. Campaign Planning & Execution ▸ Plan and execute a weekly calendar of offline activation events across high-footfall locations — apartment complexes, tech parks, corporate campuses, community fairs, and weekend markets. ▸ Scout new venues proactively and build a robust pipeline of activity locations for the month. ▸ Coordinate all on-ground logistics including stall setup, collateral, staffing, and tech requirements to ensure smooth event operations. ▸ Design engaging activity formats (lucky draws, investment calculators, quiz booths, etc.) that attract passersby and encourage meaningful conversations. Access & Permissions ▸ Independently negotiate and secure entry permissions from RWAs, facility managers, HR teams, and event organisers at high-density locations. ▸ Maintain a living database of contacts at key venues to enable quick re-activation and recurring access. ▸ Develop relationships with local event aggregators, community groups, and corporates to unlock exclusive marketing opportunities. Lead Generation & Handover ▸ Capture qualified leads at every activity through structured data collection (name, contact, investment intent, investable amount). ▸ Ensure timely and accurate CRM entry of leads post-activity with all relevant context for the sales team. ▸ Brief the inside sales team on lead context and activity insights to maximise conversion rates. ▸ Track lead-to-conversion funnel and proactively close feedback loops with the sales team to improve lead quality. Vendor & Creative Management ▸ Manage