Manager - Growth & Storefront

Roles & Responsibilities: P&L & Growth Metrics: Own the marketing budget and key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Retention, and Brand Health metrics. Digital Storefront & Merchandising: Own the "homepage" and category pages of the app. You will decide CTR and AOV Funnel Optimization & CRO: Monitor the user journey from "App Install" to "Order Placed." You will be responsible for identifying drop-off points and implementing A/B tests on checkout flows, search results, and product display pages (PDPs) to increase conversion. Pricing & Promotion Engine: Execute the pricing strategy for the target segment. You will manage the backend configuration of coupons, "slash-pricing," and bundle deals, ensuring they are psychologically appealing and technically seamless. App Store Optimization (ASO): Own the brand’s presence on the Apple App Store and Google Play Store. Optimize keywords, screenshots, and descriptions to ensure high organic discoverability and a high "Install-to-Visit" ratio. Continuous Growth Engine: Design and execute "Growth Hacks"—identifying non-linear ways to scale (e.g., community-led referral loops, gamified savings, or strategic cross-brand partnerships) to ensure the brand doesn't lose momentum after the initial hype Retention & In-App Triggers: Design and manage automated in-app notifications, "Nudge" banners, and gamified elements to keep target users coming back without expensive re-acquisition costs. Inventory & Catalog Sync: Work with the supply chain team to ensure the app reflects real-time stock availability Data Instrumentation: Partner with engineering to ensure all user actions are tracked via tools like Google Tag Manager, Clevertap, or Mixpanel, giving the GTM Lead a 360-degree view of campaign performance. Desired Skills & Experience:  Experience: 4-5 years in E-commerce Category Management, Growth Product Management, or App Merchandising. Experience in food-tech, grocery-tech, or mass-market D2