Account Based Marketing Manager (Public Sector), Field Marketing-APJ

• Develop and execute comprehensive account-based marketing campaigns targeting high-value accounts in the Public Sector Business Segment in India • Design and implement multi-touch, multi-channel ABM programs that align with account-specific business objectives and buying journeys • Create personalized engagement strategies for target accounts, including executive roundtables, customer events, and bespoke content experiences • Plan and execute strategic events including executive briefings, industry forums, and account-specific workshops to drive engagement and pipeline acceleration • Collaborate closely with sales teams to develop account plans and coordinate marketing activities that support account penetration and expansion • Leverage intent data and account intelligence to identify engagement opportunities and optimize campaign tactics • Analyze campaign performance at the account level and provide strategic, data-driven recommendations for continuous optimization • Manage relationships with vendors and agencies to BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience using Microsoft Excel to manipulate and analyze data - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience producing marketing promotional material for Owned & Operated channels - Experience in brand identity and voice development - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for deman PREFERRED QUALIFICATIONS - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience creating brand marketing content

Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.