Associate Marketing Manager, Wireless Marketing

Reach Planning & Traffic Forecasting - - Own the reach planning charter for the Wireless category -- build, maintain, and track traffic forecasts across all marketing channels on a weekly, monthly, and quarterly basis. - Develop pre-event and post-event traffic models for High Velocity Events (Prime Day, Great Indian Festival, and brand-led launches), identifying gaps to goal and recommending corrective actions. - Consolidate traffic inputs across channels into a unified reach plan and present progress to business and leadership teams. - Derive insights from existing dashboards to track actuals vs. forecast and present findings at weekly and monthly business reviews. - Partner with central traffic and channel teams to ensure Wireless is adequately represented in site-wide planning and allocation decisions. Performance Marketing - - Own execution and optimization of performance marketing channels for the Wireless category, including Paid Social, Associates, Affiliates etc. - Manage channel-level strategy to maximize traffic efficiency and ROI against goals. - Identify and pilot new performance marketing opportunities that can drive incremental traffic and customer acquisition for the category. Analytics & Performance Management - - Conduct regular traffic funnel audits and share weekly and monthly insights on channel performance, gaps to goal, and optimization opportunities. - Build retrospective analyses for campaigns and events, consolidating learnings into repeatable playbooks for future planning cycles. - Analyze customer cohorts to identify high-value segments and tailor channel strategies to drive acquisition, engagement, and reten BASIC QUALIFICATIONS - 3+ years of account management, project or program management or buying experience - Bachelor's degree - Experience using analytical specific tools such as Google Analytics, SQL or HTML PREFERRED QUALIFICATIONS - Experience in process improvement - Experience managing large amounts of data

Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.