Category Marketing Manager, Amazon Consumables

Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. Develop winning amazon homepage and category page strategies Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business. Analyze customer cohorts and drive initiatives to improve growth key cohorts. Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing. Conduct in-depth analyses on site initiatives. Develop the category’s style guidelines, merchandising calendar, promotions. Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. Grow customer acquisition, engagement (frequency of shopping, basket building, spend per customer) and retention through exceptional marketing execution. Measure impact of marketing initiatives and continuously improve and optimise performance. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience. BASIC QUALIFICATIONS - 3+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience building, executing and scaling cross-functional marketing programs - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience using Microsoft Excel to manipulate and analyze data PREFERRED QUALIFICATIONS - Experience driving direction and alignment with large cross-functional teams and agency partners

Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.