Customer Lifecycle Manager, IN Marketing

As a Manager, IN Lifecycle Marketing, you will:- - Collaborate with analytics, BI, data science, and finance teams to to optimize lifecycle measurement, with the aim of increasing Lifetime Value and profitability - Integrate data from various sources (marketing automation platforms, analytics tools) to create a comprehensive view of customer behavior - Drive the adoption and utilization of the lifecycle measurement framework, serving as a center of excellence and providing guidance on its application across the customer journey, from acquisition to engagement and retention - Support development of key performance indicators (KPIs) to measure the success of lifecycle marketing initiatives and identify areas for improvemen BASIC QUALIFICATIONS - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels - Bachelor's degree or equivalent in a related technical field - 2+ years of professional non-internship marketing experience - Experience experience using data and metrics to measure impact and determine improvements - 1+ years of Excel or Tableau (data manipulation, macros, charts and pivo PREFERRED QUALIFICATIONS - Experience managing external partners to develop marketing programs - Experience presenting ideas to various levels of an organization to gain support for initiatives - Master's degree or equivalent in econometrics, statistics, industrial engineering, operations research, optimization, data mining, analytics, or equivalent quantitative field - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Ex

Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.