Onsite Marketing lead, Amazon Pay

1. Own monthly SOV (Share of Voice) planning across all onsite channels. Build and maintain the SOV planning mechanism and tenets that enable inventory allocation across GTMs, always on programs, and strategic priorities. Ensure every launch has a clear channel plan with impression targets, CTR guardrails, and cohort targeting logic. 2. Manage the strategic intake process for launches. Coordinate across product, category, and business teams to ensure every GTM request is triaged, planned, and executed with clear ownership and timelines. 3. Lead the onsite intercept strategy for new app launches and feature rollouts. Drive actions on how new products get surfaced to the right customers at the right time through onsite placements, coordinating with product, design, and engineering. 4. Define and run lifecycle marketing journeys across the full funnel: Acquire, Engage, Upsell. Set up multi stage automated journeys on the engagement platform including triggers, branching logic, channel selection, wait times, and exit criteria. Track stage wise drop offs weekly and action fixes. 5. Serve as the events leader for Stores led events (Prime Day, Great Indian Festival etc). Own the marketing GTM from teaser through sale, including channel allocation, creative briefing, perform BASIC QUALIFICATIONS - 5+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience communicating results to stakeholders - Experience using Microsoft Excel to manipulate and analyze data PREFERRED QUALIFICATIONS - Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights - Experience with Salesforce and Tableau

Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.