Product Marketing Manager — Self-Serve Decisioning Platform, Retail Business Services (RBS)

Demand Generation & Awareness • Design and execute proof-led marketing campaigns that move system owners from unaware to actively considering the platform • Create compelling experiential demos, case studies, and proof-point collateral grounded in production data • Drive multi-tenant, multi-org awareness across diverse personas: system owners, engineering leads, domain SMEs, and senior leadership sponsors Adoption Funnel Ownership • Own the full adoption funnel: awareness → consideration → prototyping → onboarding → live • Identify and address persona-specific barriers at each stage — awareness and perceived ROI at the top, data readiness and bandwidth commitment in the middle, trust and governance at launch • Build and maintain tenant pipeline visibility — track w BASIC QUALIFICATIONS - 5+ years of professional non-internship marketing experience - 5+ years of product or program management, product marketing, business development or technology experience - Experience communicating technical concepts and processes using clear, simple language and visuals - Experience driving demand and managing a customer funnel across multiple channels - Experience in building and driving adoption of new tools - Experience marketing horizontal platforms or developer/infrastructure tools to internal or external enterprise audiences - Demonstrated ability to drive adoption in multi-stakeholder environments where the buyer ≠ the user ≠ the sponsor PREFERRED QUALIFICATIONS - Experience in platform adoption within large-scale technology organizations (internal platforms, SaaS, or enterprise tooling) - Familiarity with ML/AI product marketing — ability to credibly engage with science and engineering teams - Experience with multi-tenant platform economics and self-serve go-to-market models - Background in change management or organizational adoption (navigating trust barriers, consideration cycles, cross-org alignment) - Data-driven mindset: comfortable with funnel a

Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.