Prog Manager, Performance Marketing & Lead Generation, Last Mile Delivery Programs- Hub and AmFlex

**Performance Marketing Strategy & Execution** - Own and optimize the complete top-of-funnel marketing strategy for Amazon Flex driver and Amazon Hub Store acquisition - Develop and execute comprehensive performance marketing campaigns across multiple digital channels - Drive continuous improvement in lead generation quality, volume, and cost-efficiency - Establish and monitor key performance indicators (KPIs) for all top-of-funnel activities **Paid Search & SEM Management** - Manage paid search campaigns through Google Ads with hands-on optimization of keywords, bids, and ad copy - Analyze search performance data to identify opportunities and drive ROI improvements - Collaborate with agencies and internal teams to scale paid search programs effectively **SEO & Organic Growth** - Lead search engine optimization (SEO) initiatives to improve organic visibility and traffic - Conduct keyword research and competitive analysis to inform content and technical SEO strategies - Partner with web development teams to implement SEO best practices and technical improvements **Social Media Marketing** - Develop and execute social media marketing strategies across relevant platforms - Optimize social campaigns for lead generation and conversion - Test and iterate on creative, messaging, BASIC QUALIFICATIONS - 5+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience with marketing strategies in online and mobile channels - Experience creating brand marketing content PREFERRED QUALIFICATIONS - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience producing marketing promotional material for Owned & Operated channels

Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.