Programming Manager - Prime Video AVOD, IN, Prime Video AVOD IN
- Salary
- ₹24–43 LPA
- Location
- Mumbai
- Level
- Manager
- Experience
- Intermediate · 3+ years
About company
Own the overarching programming and release strategy for AVOD — sequencing content across formats, genres, and audience cohorts to maximise viewership Define release strategy and calendars across content types including originals, new titles, libraries, local, and international content Influence storefront programming, personalization, and merchandising decisions in partnership with Marketing and Product to improve discovery and browse-to-play conversion Own content release plan optimization based on performance data to ensure every customer sees width and depth of content while ensuing every title finds its rightful audience Own and present to senior leadership key performance metrics around content performance, viewership by category, and programming effectiveness Evaluate programming performance after each cycle, translating insights into sharper decisions and clear inputs into content acquisition briefs Create strong customer backwards frameworks including research, insights and data backed learnings Collaborate with other teams of the Prime Video org including Content, Marketing, Product, Business Intelligence, Customer Insights BASIC QUALIFICATIONS - 3+ years of professional non-internship experience in content programming, scheduling, release strategy, or related roles - Experience in streaming, broadcast, or digital media programming - Experience balancing editorial judgement with data-driven decision making - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional content or programming initiatives - Experience measuring content or programming performance across formats and channels PREFERRED QUALIFICATIONS - Understanding of the Indian content ecosystem across languages, genres, and formats - Experience presenting ideas to various levels of an organization to gain support for initiatives
About Amazon
Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.