Segment Research Manager, Marketing & Lifecycle growth, India

Drive a prioritized roadmap of research programs (Qualitative & Quantitative) for the team in India. It will also require collaborating with other cross-functional research/category marketing/product teams to systematically surface customer insights and gaps. Own end-to-end delivery in the execution of research programs and roadmap goals - including scoping with marketing leaders - influencing design, data collection, data analysis and recommendations. Dive into deep into cultural fabric of India to unearth insights that resonate for crafting brand communication. Work closely with the new initiatives’ teams to get customer facing inputs and validations, ensuring early stage effectiveness and improving the odds of success when launched Demonstrate thinking & design in areas of brand equity, consumer segmentation, opportunity sizing based on first principles Design and execute large scale Internal customer tracking programs to measure the impact of various brand/category/new product initiatives on salience, consideration, business outcomes etc. Own, manage and develop strategic relationships with external research agencies to drive the brand marketing research roadmap in a high quality and cost-efficient manner BASIC QUALIFICATIONS - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience using data and metrics to drive improvements - Experience managing or working within cross-functional marketing and creative teams - 5+ years of supporting quantitative and qualitative consumer research experience PREFERRED QUALIFICATIONS - Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.