Senior Brand Manager, IN Marketing

Define and lead marketing strategy for assigned campaigns/programs, ensuring alignment with broader XCM portfolio objectives and business goals • Develop integrated communication briefs (ICBs) informed by customer insights, business problems, and objectives • Partner with media, creative, and production teams to oversee creative development and campaign execution across channels (TV, digital, OOH, social, etc.) • Own experimentation roadmaps to unlock new insights and optimize campaign performance against KPIs • Analyze campaign performance data, conduct deep dives, and translate findings into actionable recommendations • Produce strategic narratives, documents, and presentations for director/VP-level reviews (6-pagers, QBRs, etc.) • Drive cross-functional alignment with business teams, central marketing teams, and external agency partners • Identify and propose new marketing segment opportunities and scalable processes • Manage and optimize marketing investment to deliver against business objectives (traffic, revenue, customer growth and retention) BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - 7+ years of developing and managing acquisition marketing or channel programs experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience developing and executing campaigns across a multitude of timezones and languages PREFERRED QUALIFICATIONS - Experience driving direction and alignment with large cross-functional teams and agency partners - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint - MBA

Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.