Senior Marketing Manager, Field Marketing-APJ
- Salary
- ₹24–43 LPA
- Location
- Bengaluru
- Level
- Manager
- Experience
- Senior · 10+ years
About company
• Develop and execute ABM 1:1 and 1:Few marketing strategies for priority FSI customers in India (banking, insurance, capital markets) and large Indian Conglomerates, in collaboration with Account Managers and Business Leaders, with the goal of maximizing AWS revenue • Act as the primary marketing contact for the FSI & Conglomerates segment, working across partner organizations, Solutions Architects, WWSO, and Sales units along with regional and global marketing stakeholders • Drive demand generation activities that enable the FSI & Conglomerates business to acquire new customers, retain and grow existing customers, and deliver revenue growth from AWS services — across banking institutions, insurance firms, and conglomer BASIC QUALIFICATIONS - Experience in a business-to-business (B2B) environment, high-tech products/services - Experience in building, executing and scaling cross functional marketing programs - Experience developing and executing campaigns across a multitude of timezones and languages - Knowledge of advanced skills in Excel as well as any data visualization tools like Tableau or similar BI tools (familiarity with Tableau preferred) - Experience experience using data and metrics to measure impact and determine improvements - Experience presenting metrics and progress to goal to senior leadership - 10+ years of experience in acquisition marketing or channel marketing programs - FSI domain knowledge preferred — unde PREFERRED QUALIFICATIONS - MBA - Experience in B2B marketing tools such as Marketo - Experience in technology/cloud/SaaS marketing specifically for financial services or large enterprise/conglomerate accounts - Deep understanding of India's FSI ecosystem — banking (private, PSU, SFB), insurance (life, general, health), capital markets, NBFCs, fintechs, and payment platforms - Understanding of India conglomerate structures (e.g., Tata, Reliance, Adani, Mahindra, Aditya Birla, Godrej) — group-level technology decision-mak
About Amazon
Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.