Senior Marketing Manager, Social Commerce

* Grow adoption of ‘Amazon Shopping Videos’ by driving awareness, demand, and acquisition through marketing campaigns across multiple (onsite and offsite) digital channels. * Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches. * Conduct customer research to develop insights and enhanced brand positioning to stay competitive in this growing space. * Oversee strategy, execution, and performance of cross channel marketing plans to build awareness, adoption and engagement of key features. * Partner with product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), engagement and retention for the program. * Analyze and report on performance metrics and set up test plans to improve the campaign performance. * Drive regular reviews of roadmap progress and results with leadership. BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches PREFERRED QUALIFICATIONS - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting - Master's degree in marketing, advertising, business or equivalent

Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.