Social Media Manager, Amazon Prime Video, India

• Title Launch Campaigns: Own end-to-end social media campaign strategy and execution for new title launches across Local Originals (LO) and Global Originals (GO), from announcement to post-launch engagement • Creative Conceptualization: Develop thumb-stopping, platform-native creative concepts and content ideas that generate buzz, drive conversation, and build anticipation for upcoming titles • Content Calendar Management: Build and manage a robust content calendar aligned to the title release slate; plan phased campaign rollouts (teaser, trailer, launch, sustain) tailored to each title • Platform Strategy: Create platform-specific content strategies across Instagram, X/Twitter, YouTube, Facebook, Threads, and emerging platforms, optimizing formats and storytelling for each • Cross-Functional Collaboration Work closely with content marketing, PR, creative services, and talent teams to align on title positioning, key messaging, and asset creation • Agency Coordination: Brief and manage creative and social agencies on campaign deliverables; review output to ensure quality, timeliness, BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience building and optimizing multiple, simultaneous marketing campaigns - Experience managing or working within cross-functional marketing and creative teams - Knowledge of Excel skills to be able to refine data and prepare business reports - Experience in English-language communication skills, both written and verbal - Bachelor's degree or equivalent - Experience managing external agencies - - Expe PREFERRED QUALIFICATIONS - Experience in multi-territory campaign management - Experience in digital marketing and content production timelines and process

Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.