Sr. Product Marketing Manager, IN Homepage

Key Responsibilities 1. Homepage ATF Management •Own the strategic roadmap for ATF assets on the IN Homepage, aligned to the long-term Homepage Vision and IN marketplace priorities. •Define the mental model, monthly prioritization, and success metrics for initiatives spanning content, automation, and CX innovation. 2. Product Enhancements & Innovation •Lead the experimentation and implementation of product enhancements, with WW & IN product teams, to improve customer experience on the homepage. •Partner cross-functionally with Discovery, WW Homepage Product, Ads, Design and IN partner teams to align on requirements, design specs, and launch criteria. 3. Tier 1 HVE Planning & Homepage CX Leadership •Own Homepage CX for Tier 1 HVEs, define the Homepage framework for each event grounded in historical data, past learnings, and customer behavior insights. •Lead CX Walk-the-Store sessions with Category Marketing Managers (CMMs) and IN Leadership prior to event go-live. •Own daily monitoring, real-time reporting, and onsite actions. 4. Traffic POC for Homepage •Serve as the Traffic POC for IN Homepage, owning the measurement of Homepage traffic with tracking at the Asset × Category × Campaign level. •Plan and execute actions based on traffic insights, adjusting content strategy, allocation priorities, and partner engagement to drive Homepage traffic growth. BASIC QUALIFICATIONS - 5+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience communicating results to stakeholders PREFERRED QUALIFICATIONS - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting

Amazon is a global technology company operating in e-commerce, cloud computing (AWS), digital streaming, advertising and artificial intelligence. Its India operations span development centres in Bengaluru, Hyderabad, Chennai, Pune, Gurugram and Mumbai, covering retail technology, AWS infrastructure, Alexa, advertising, payments and supply-chain systems.