Head of Managed Channels

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time. Few companies on earth have sent more emails than Groupon. For fifteen years the daily deal email was the business — it built one of the largest owned audiences in e-commerce and taught a generation of marketers what a send could do. That audience is still here, and it now hears from us across email, push, web push, SMS, RCS, WhatsApp and the in-app inbox. The machinery behind it has been rebuilt: Bloomreach runs as CDP and intent engine, messaging vendors are consolidated, and most of the sending, targeting and reporting is already automated. What is not solved is the part that matters most: what the customer actually sees. Our messages are still built around the deal, not the customer — the creative, the copy, the offer framing and the story we tell across channels have not kept pace with the machinery underneath them, and that is the ceiling on the whole portfolio. This role exists for a creative leader who knows what makes someone open, read and buy, and who wants to prove it at a scale almost no one gets to work at — using AI as their studio, so every idea can be designed, written, tested and read out in days rather than weeks. WHO YOU'LL WORK WITH You report to Josef Buryan, Chief Marketing Officer. You lead the Managed Channels team — a channel lead and a small group of specialists across email, push and messaging — and you are the business owner facing the Managed Channels engineering squad, the CDP/Bloomreach team, CRM Lifecycle, Pricing Promotions and Data Analytics. You will sit in the weekly business review and be