Performance Marketing

About Paytm: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.  Role Objective: Own performance marketing initiatives for Paytm's consumer businesses with a focus on incremental user growth, transaction growth and efficient CAC/CPT across acquisition and reactivation. Key Responsibilities: - Own performance marketing strategy and execution across Google, Meta, OEM/DSP and emerging digital channels. - Manage the consumer funnel across App Install → Signup/Login → First Transaction → Repeat/Reactivate. - Translate business objectives into channel strategy, budgets, audience architecture, bidding and optimization frameworks. - Drive improvement in CAC/CPI/CPT, conversion rates, scale and incremental contribution. - Identify growth opportunities across UPI, Recharge & Utilities, Travel and other Paytm consumer businesses through user, geography, cohort and funnel-level analysis. - Lead experimentation across audiences, creatives, campaign structures, bidding/optimization events, geographies and new platforms. - Work closely with Analytics, Product, Business, Creative and Martech teams to improve measurement, attribution and campaign effectiveness. - Develop strong understanding of incrementality, attribution and user quality, rather than optimizing purely towards platform-reported conversions. - Leverage platforms such as AppsFlyer, Firebase, GA4, BigQuery and internal analytics tools to identify opportunities and drive decisions. - Evaluate new performance channels, OEM partnerships and emerging ad products. - Own performance reporting and communicate key insights, opportunities and risks to senior stakeholders. - Ensure strong governance on budgets, pacing, measurement and marke