Manager - National Accounts

Department: National Accounts (NAT) Role Purpose The Profile owns the day-to-day execution of event planning, monthly promotion planning, and CRM and social activity for National and Gourmet brands. The role drives visibility and OPD growth, turns marketing plans into executed properties, and tracks their performance. The Manager works closely with the Director on strategy and with Ads, Merchandising, Storefront, and brand teams on delivery. Key Responsibilities 1. Event Planning Drive visibility and growth for NATs and Gourmet brands around events, and plan event-specific growth initiatives. Build inorganic growth campaigns for events and report on their impact. Build performance reads for events by geography, cuisine, brand, and slot to inform future planning. Recommend event calendar priorities based on past performance and upcoming opportunities. 2. Monthly Promotion Planning Prepare month-level plans that combine all marketing plans and maximize visibility and OPD growth across visibility channels. Close brand-level alignments and own visibility planning, slotting, and execution for Topicals, BOTDs, Cuisine Banners, Brand Cards, and Top Picks. Deliver the monthly topline targets in sync with the Ads point of contact, and make sure committed visibility is delivered for each brand. Run performance analysis on properties across brands, covering funnel metrics and orders for Food Topicals and Brand Cards, and share findings with stakeholders. Coordinate with Merchandising and SF to align on NAT-related execution. 3. CRM and Social Media Align social media promotions for NAT and Gourmet brands, both for organic events and other activity. Coordinate co-branding activities (influencers, hoardings, OOH) that bring out-of-app traffic to the platform under revenue-sharing arrangements. Own billing and invoicing for co-branding marketing activities. Align and execute CRM campaigns for NATs end to end. Key Outcomes (KPIs) Visibility and Event targets met for monthly plans