Head of Growth, NIRA

Join the Tilt team At Tilt, we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond credit scores, using over 250 real-time financial signals to recognize real potential. With millions of customers worldwide , we're not just changing how people access financial products — we're creating a new credit system that backs the working, whatever they're working toward. The Opportunity: Head of Growth, NIRA NIRA is a digital lending platform in India, focused on instant personal credit, and part of the Tilt group. As Head of Growth in Bangalore, you’ll own how NIRA grows, bringing customers in and keeping them across brand, performance and lifecycle marketing. This is a new role, partnering directly with the NIRA CEO to accelerate NIRA’s growth. It suits an operator who pairs performance-marketing rigour with brand judgement, makes data-led decisions and doesn’t need to be told what to do next. How You’ll Make an Impact Own NIRA’s growth: Take full-funnel responsibility for growing NIRA’s customer base, across brand, performance and lifecycle marketing. Diversify beyond affiliate: Build new acquisition channels so NIRA’s growth no longer depends on affiliate marketing. Lead performance marketing: Setup campaigns and allocate the acquisition budget across channels. Set up attribution, event-based optimisation and return on ad spend (ROAS) tracking, and drive rigorous creative testing. Shape the brand: Own NIRA’s brand voice and awareness, and build brand measurement through surveys, social listening and organic search. Build lifecycle marketing: Design customer relationship management (CRM) logic and triggered email, SMS, push and in-app messages, partnering with the team that builds the tooling. Build an AI-native team: Lead a small, leveraged team. Why You’re a Great Fit Deep marketing experience, including performance marketing you’ve personally set up and run: Facebook and Google ads, attribu