Content marketer

About Watershed Watershed is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team. We have offices in San Francisco, New York, Denver, London, Paris, Berlin, Sydney, Mexico City, and remote team members across the US and Europe. We hope that you'll be interested in joining us! The role As a Content marketer at Watershed, you'll own the brand and educational content that show how our platform drives climate outcomes for customers—including through longform content for demand generation, webinar programming, and short-form content for awareness. You'll work closely with our Head of Content Strategy to plan, produce, and distribute content across formats, and you'll run the operational side of content: a tracking system and reporting practice that keeps the team's output on schedule and visible. You will: Write longform demand-gen content based on interviews with internal experts and customers, webinar recordings, and internal documentation like policy guides Own social content and strategy: Write posts and create multi-media assets for Linkedin that highlights Watershed's work, customers, and team, including developing an employee activation strategy for LinkedIn Write content optimized for search through SEO and AEO Write all supporting copy to promote core assets across key channels Repurpose longform and case study content into short-form social and blog posts Build and maintain a content tracking system covering customer stories, social, longform gated assets, and blog posts, reviewed weekly with the Head of Content Strategy Track and report on content performance with the Head